2023 Kia Sportage vs. 2023 Toyota RAV4 Comparison

A lot of Americans find a compact crossover to be the best solution to their transportation needs. With the average new car costing over $45,000, they’re available for much less. They provide seating for five (sometimes more) and enough cargo space to haul a weekend’s worth of projects. And they get reasonable fuel economy.

The Toyota RAV4 is the stalwart of the class for good reasons. The all-new Kia Sportage is a gorgeous new challenger that threatens to knock it off the top of the podium. Both vehicles also offer plug-in hybrid versions, but this comparison looks at gas-powered models.

Let’s take a closer look at how they compare.

2023 Kia Sportage

You’ve heard the name Kia Sportage, but you probably haven’t seen it like this. An all-new design for the 2023 model year, the Sportage combines a long list of standard features with sharp exterior looks and a lovely, high-tech cabin. Pricing starts at $25,990.

Kia Sportage Highlights

Possibly the nicest cabin in its class: From the driver’s seat, the new Sportage looks better than any rival. Upper-level trims, with a 12.3-inch touchscreen display and 12.3-inch digital instrument cluster, Syntex synthetic leather seating, and alloy pedals, creep toward luxury car territory. Like most of Kia’s 2023 cabins, the Sportage pairs the driver’s instrument screen and central touchscreen in a single housing, so they look like one wide, curved screen. It’s an elegant look at an affordable price.

A light off-road version with a light price: Both the Sportage and the RAV4 offer off-road-tuned editions for buyers who plan to occasionally use their SUV for the trails. But, while the RAV4 TRD Off-Road version is capable, it’s also over $37,000 delivered. Kia offers three different trail riders at three different prices. The least expensive, the X-Line AWD, gives you active all-wheel-drive (AWD) with a center locking differential for just $30,790.

Excellent warranty: For car shoppers, there’s no peace of mind like a long warranty. Kia’s basic warranty is two years longer than Toyota’s. Its powertrain warranty lasts twice as long. Knowing major repairs on your 2023 vehicle are covered until 2033? That’s comforting.

Check this week’s Fair Purchase Price or see the Kia Sportage models for sale near you.

2023 Toyota RAV4

The Toyota RAV4 is America’s best-selling small SUV. It climbed to the top of the podium with a sterling reliability reputation, strong resale values, and a standard engine putting out over 200 horsepower in a class where 180 or so is the norm. For 2023, prices start at $27,575, though it’s possible to spend over $37,000.

Toyota RAV4 Highlights

More power AND better fuel economy: There’s usually a trade-off between power and efficiency. Not with the 2023 RAV4. Toyota’s small SUV offers more horsepower than the Sportage while also (barely) besting it in fuel economy.

Best-in-class resale value: When it comes time to part with your new car, you’ll get more for your RAV4 than for any other car in its class. That resale value is a big part of its appeal.

Available heated rear seats: If you’re going to be hauling three or more regularly in your compact SUV, the RAV4 offers heated outboard rear seats the Sportage doesn’t.

Check this week’s Fair Purchase Price or see the Toyota RAV4 models for sale near you.

Similarities

When Kia redesigned the Sportage for 2023, they clearly came gunning for the RAV4. These are two very similar SUVs with similar power, similar fuel economy, similar dimensions inside and out, and similar prices.

Conclusion

Few Americans have ever gone wrong with a Toyota RAV4. But the 2023 Kia Sportage has most of the same virtues with a lower price, longer warranties, and more updated style. Buying a 2023 RAV4 gets you strong resale values and Toyota’s legendary reliability. Buying a Sportage gets you one of the best-looking small SUVs and the peace of mind of a long warranty. This is one of the tightest comparisons in the business.

Only you can decide which of those lists appeals to you most.

Specs