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What Is a Buyer Persona (And Do You Really Need One)?

Meet Michelle. 👋 Michelle is 38 years old and lives with her partner and two dogs in North Carolina. She is the Marketing Manager for a medium-sized construction company, earns $70,000 per year, and is looking for a way to increase leads and generate more revenue for the sales team […]
What Is a Buyer Persona (And Do You Really Need One)?

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