Motorway appoints brand marketing director

Motorway has employed previous NOW TV’s Rachael Halliday to the recently-designed part of brand marketing director.

Halliday joins the used auto market from Sky wherever she has worked considering the fact that 2011. All through her time at Sky, Rachael has led the promoting for a selection of Sky solutions which include Sky Go, Sky Cinema and most a short while ago Now Television set, wherever she has been the director of manufacturer and promoting for the previous a few years. She has beforehand labored for significant models such as Red Bull, Royal Caribbean Global and Common Motors.

Central to Halliday’s function will be possessing and evolving the company’s brand platform and creating go-to-marketplace strategies and brand campaigns as Motorway scales and expands its proposition.

Lloyd Website page, CMO, Motorway mentioned: “We are delighted to welcome Rachael to the Motorway workforce. She provides with her a wealth of knowledge in manufacturer making and devising productive go-to-sector strategies which will be invaluable as we carry on our mission to make a greater automobile market place for everybody. We cannot wait around for her to get begun.”

Halliday additional: “I’m thrilled to be joining these a groundbreaking organization which brings together ideal-in-class technological know-how and innovation with true customer aim. Motorway has had an remarkable 12 months and I’m searching forward to becoming a member of the staff to speed up that growth in 2023 and over and above.