2023 will be a interesting but hard calendar year for marketing and advertising. Macroeconomic headwinds are colliding with increasing purchaser anticipations for superior electronic ordeals. Martech stacks are consolidating underneath economic force. Still at the very same time, big improvements with generative AI, 1st-party/next-bash facts, ecosystem approaches, and fragmenting media […]
Day: June 21, 2023
10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post
The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because […]