Skip to content
carlosgruezoficial

carlosgruezoficial

I Trust General

Primary Menu
  • News General
  • Car & Mechanical
  • Business & Finance
  • Health & Fitness
  • Home & Design
  • Technology
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • A Carmaker Wants To Make Phones Now, And It Won’t Be The Last
  • Car & Mechanical

A Carmaker Wants To Make Phones Now, And It Won’t Be The Last

By Krystal K. Lindahl 3 years ago

[ad_1]

Image for article titled A Car Company Wants To Make Phones Now, And It Won't Be The Last

Image: Nio

Burgeoning Chinese electric vehicle manufacturer Nio has provided us with yet more evidence we live in a strange timeline — it’s looking into making its own smartphones. Pull a reverse Apple, if you will. And while I’m personally not terribly interested or curious about what a Nio-branded phone might entail, the fact an automotive startup is enticed by such an idea at all says a lot about where the car industry is headed.

The news comes from none other than Nio’s CEO, William Li. Speaking to Chinese news service Sina in an interview published today, Li said that Nio has been motivated to explore the phone business by its customers, who supposedly want a phone that connects better to the EV maker’s products. It’s not about a new revenue stream, nor “commercial success,” in the chief executive’s words. “Getting the phone produced is easy, but building a good phone is challenging,” Li said — translation courtesy of CnEVPost.

That’s true — anyone can make a phone. Most of the components are standardized and come from a handful of suppliers, and there’s even a cottage industry of firms that specialize in badly cloning desirable models and selling them on Amazon for less than a tenth of the price, which is still definitely too much. Hell, Nio could enter into a scheme where it sells rebranded phones from prominent Chinese OEMs, like OnePlus or Oppo, if it really wanted to. There are lots of ways this could play out.

The phone itself is immaterial — it’s Li’s rationale that deserves our attention here:

“Think about it — if by 2025 an Apple model is released and 60 percent or more of Nio’s users use Apple phones, Nio has no defense at all. If Nio doesn’t do something today to prepare, it’s not going to be fun at that point.”

G/O Media may get a commission

Li envisions a worst-case scenario where a Nio customer that owns an iPhone — as most apparently do — ditches their EVs in favor of the tech giant’s. Maybe because they love the Apple brand; maybe because they want a car that works better with their phone. Maybe because Apple comes out with some sort of nonsensical, convoluted subscription scheme where you get an iPhone, Apple TV+ and an Apple Car for $750 a month. Who the fuck knows? Anything could happen, and he’s right to worry about it.

I nerd out over consumer tech, and even I’ve never once thought that I should base my car purchase around my phone. Maybe Li’s customer research highlights that the Chinese market is different. Regardless, I feel almost silly that I hadn’t considered the possibility of a car company expanding into consumer tech before today. Usually it plays out the other way around, because the companies that make phones habitually underestimate the challenge of producing the mechanical marvel that is the automobile at scale and are quickly flummoxed when it inevitably proves tougher to crack than they anticipated. Apple could tell you all about that, if it ever publicly acknowledged the car it’s been not-so-secretly building for a decade.

These days, Nio’s active in Europe via Norway and, more recently, Germany; the Netherlands, Sweden and Denmark are next. Nio was recently seen hiring in California and is eyeing a U.S. debut by 2025. It’s just a matter of time. And while it may not matter to you or I whether the badge on our steering wheel matches the logo on the back of the brick in our pocket, it’ll surely matter to some people if Apple ever figures its shit out. Don’t be surprised if some carmakers start throwing strange, bad ideas at the wall in response. Everyone wants to be Apple.

[ad_2]

Source link

Tags: Amazon Business Login, Amazon Business Prime, Bank Of America Business Account, Best Business Schools, Business Attorney Near Me, Business Bank Account, Business Card Holder, Business Card Maker, Business Card Template, Business Cards Near Me, Business Casual Attire, Business Casual Shoes, Business Casual Woman, Business Plan Examples, Ca Business Search, Ca Sos Business Search, Capital One Business Credit Card, Chase Business Checking, Chase Business Credit Cards, Chase Business Customer Service, Chase Business Login, Chase Business Phone Number, Cheap Business Cards, Citizens Business Bank, Cox Business Login, Digital Business Card, Facebook Business Suite, Finance In Business, Free Business Cards, Google Business Login, Harvard Business School, Lands End Business, Massage Parlor Business Near Me, Michigan Business Entity Search, Mind Your Business, Mind Your Own Business, Ohio Business Search, Risky Business Costume, Skype For Business, Small Business Loan, Small Business Saturday 2021, Starting A Business, Texas Business Entity Search, Triumph Business Capital, Vending Machine Business, Verizon Business Customer Service, Vonage Business Login, Wells Fargo Business Account, Yahoo Small Business, Yahoo Small Business Login

Continue Reading

Previous 6 Spring Cleaning Tips for SEO
Next Sask. health officials are not recommending a 4th vaccine dose for general population
May 2025
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr    

Archives

  • April 2025
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • December 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • November 2018
  • October 2018
  • December 2016

Categories

  • Business & Finance
  • Car & Mechanical
  • General
  • Health & Fitness
  • Home & Design
  • Lifestyle
  • News General
  • Technology

Recent Posts

  • Outdoor Living Spaces That Balance Beauty and Function
  • Stunning Ruby Necklace Designs: A Guide to Choosing the Perfect Piece
  • Green Financing: How SMEs are Changing and Becoming Sustainable
  • 4 Important Services for Home Maintenance
  • Timber And Its Application In House Construction

bl

BR

wheatagent
ProBizStrategies

SeedBL

Seedbacklink

bp

backlinkplacement.com

Copyright © All rights reserved. | Magazine 7 by AF themes.

WhatsApp us