Are you having issues like other marketers?
No leads = No customer = No sale = No revenue = Business flop.
In fact, according to HubSpot, 61% of marketers say generating high-quality leads is one of their topmost challenges.
So, maybe you have just started your business and are thinking about getting a lead, or perhaps you have traffic to your website, but it’s on sale. Now comes the hard part – making your website look good and attractive. This is where you should look for Infintech Designs the lead generation specialist. Whichever the case, maybe I’ll show you some best online lead generation techniques which you can apply to your business.
Here’s a quick look at the eight ways to generate B2B lead that we are going to discuss today:
- Online Lead Generation by Email Marketing
- Online Lead Generation through Content Marketing
- Online Lead Generation by Search Engine Optimization
- Online Lead Generation through Social Media
- Online Lead Generation through Paid Advertising
- Online Lead Generation by Website Optimization
- Online Lead Generation by Marketing Automation
- Online Lead Generation through Growth Hacking
Before getting started, I want you to know the following mistakes you should avoid in acquiring leads.
- Buying Leads
- Not having a clear call to action
- Not testing different channels
- Not understanding buyers pain points
- Poor implementation
- Too long or short Form
- Not nurturing leads
- No clearly planning
- Not segmenting leads
- Not being consistent
So, now you know what not to do, let’s dive in.
Statista forecast shows that the number of active email accounts is expected to be 5.6 billion in 2019.
Email Marketing is one of the best online lead generation strategies that stood out in this ever-changing world. Whether to attract a stranger, promote new product/services, or nurture a lead. A DemandWave report on a B2B marketing channel that drives leads also showed that email is the top source.
Also, most marketers believe and live by the rule that emails are significant assets to earn.
Best Email Marketing Strategies
Find Right Person to Email
The first thing you need to do before sending an email is to find the right person. Today, you can’t build a relationship from a general email like [email protected]. You need their email.
Offer a Value
Please provide a clear and attractive value that makes them your loyal customers.
Focus on Email Subject Line
Write a killer subject line that entices a user to open your mail.
Segment your List
It is the best technique to keep track of your leads vs. customers. You can send an email based on the interest prospects have shown. This helps in building a relationship for a long time.
Build an Email Series
Make a series from the welcome email template to the offer you want to provide. This automates your campaign as it becomes easy to send the same value to every new person that signups.
Don’t forget to add an email signature. It is a great way to redirect people to your landing page or blog posts.
Things to Remember:
In email marketing, three essential factors influence the success rate:
- Open rate
- Click-through rate, also known as CTR
The higher the open rate better is the email campaign, and the better the CTR, the higher the lead counts. If the unsubscribe, the quality is higher, it indicates to change your drive and offer.