How You Want to Be Perceived as an Artist

Not much too long in the past, artists didn’t have to fear about factors like their brands. But in an more and more competitive current market, and the noisy on line room, we will do much better when we know wherever we fit.

A brand is not a symbol.

Let us be very clear. A brand is not a symbol. A logo is only the visible expression of a brand name.

Branding skilled Re Perez suggests, “A brand name is a preferred notion.”

Your artwork is produced in the studio. Your model is made in the head. Not your mind, but in the minds of many others. Your brand name exists in the minds of viewers, prospective buyers, collectors, and gallerists.

Previously mentioned all, figuring out your manufacturer (how you want to be perceived in the eyes of many others), allows you make choices. If prospects aren’t aligned with your brand name, you say No.

Branding helps make you unforgettable, which as a result potential customers to more followers. Branding might also direct to larger charges and more reliable product sales.

It also allows you make choices because your options really should align with your brand name.

Your art is the basis for your manufacturer.

The initially stage to getting a branded artist is usually the work. That suggests it looks like you did it and not like a variety of styles by your many mentors or teachers.

This is why studio practice have to arrive before everything else. You have to make plenty and loads of art!

After you have that artwork, you can feel about how it ought to be introduced in the variety of promoting products: your web site, website, business playing cards, letterhead, brochures, and so forth.

My guest for this episode of The Art Biz, to converse about her intentional artist manufacturer, is Alexandra Squire.

Alexandra was obvious from the get-go about what she required her enterprise and job to seem like. She employed specialists to enable her pull together a branded identity to existing her work to the environment. And it was normally centered on the work. Her solid get the job done backed up the wonderful packaging.

Alexandra and I speak about her choices, promoting, and how she finds time for her portray and enterprise when boosting 3 younger ladies.