The Litmus Team’s Favorite Emails of November 2022

Krystal K. Lindahl

November is a single of the busiest months when it will come to the inbox. With heaps of suppliers sending tons of e-mails about their Black Friday and Cyber Monday revenue, you can quickly get bogged down by the sounds! This is why it’s significant for entrepreneurs to pull out all the stops to guarantee that their e-mails slice via the sounds.

Listed here are the e-mails that stood out to us in the course of this active thirty day period:


Subject Line: Personalization is right here!

Hunter Boots

Listed here at Litmus, we really like all items individualized, so this e mail caught our interest from the subject line by yourself. This e-mail authorized buyers to incorporate personalization to their Hunter boots. Just about every e mail was personalized to the receiver employing CRM knowledge and exhibited their identify on the header graphic of the boots. We liked this element of basic, still incredibly successful personalization.


Issue Line:  &Mail: Choose your female to &pizza or Pete Davidson will

This email created us LOL, virtually 😆. Not only were being we hooked by the humorous issue line— when we opened the e-mail we had been then taken care of with an astounding homage to aged university chain email messages. Excellent!


Subject matter Line: Completely ready for Black Friday?
Preview Text: Get shade-matched prior to the massive event.


This was a wonderful, important e-mail that established itself apart from the other “big sale coming” kind messages. It gives the recipient a trace of what is coming, but with an motion that can be taken now. It also teases how the favorites promote out, building urgency. We appreciate the cleanse structure and obvious messaging—it’s definitely targeted and apparent.

Porter Street

Topic Line: Mmmarbling
Preview Text: “These are some of the ideal steaks I’ve at any time eaten.”

Porter Road

Right away when we noticed the topic line we just experienced to open! It is good when emails consist of some knowledge tidbits—like how this 1 points out what chuck is and why marbling is a excellent point. When a organization is so specialized with their target like this a single, consumers are much more very likely to look to them for effortless-to-realize, professional suggestions. Style and design-intelligent, we seriously like the font variations and weights at the best. It reads practically like a exclusive information bulletin, but seems to be really impactful and streamlined.


Issue Line: 30% OFF | Insert 👏 IT 👏 ALL 👏 TO 👏 CART
Preview Textual content: You get an more 30% off on sale variations. So, why not?

The use of emojis in the subject line is incredibly impactful and caught our attention. Once you open the electronic mail, it matches the vibrancy of the subject matter line. The banner and tiny animated GIFs increase just plenty of movement to peak our desire. The yellow and lime green structure will make it remarkable and urgent, plus the big yellow splat is enjoyment! General, the organic and natural styles and copy have a youthful, fashionable vibe. We also like how there’s not as well lots of pictures of items to store it focuses extra so on creating an interesting emotion so you are going to want to click.

Kate Spade

Issue Line: The Black Friday celebration is right here!

Kate Spade

This electronic mail from Kate Spade was despatched in the course of the make up to Black Friday. What we adore most about this email is the use of a countdown timer to produce urgency inside of the e-mail. Just from viewing the clock tick down received us fired up for the future sale. Another fantastic element of this email is the use of a expose by hiding the image of the goods, it encourages the receiver to revisit the e-mail which will have dynamically adjusted as soon as the sale was stay.


Subject matter Line: Cyber Monday Sale: Conserve up to 75%
Preview Textual content: The just one-day sale starts off now, furthermore in stock and ready to ship collections inside of. 


This email from Lumens was personalised for each recipient. It confirmed products and solutions pertinent to kinds that the receiver experienced proven desire in on their website. It also displayed advisable products, which incorporated types that the receiver experienced possibly interacted with earlier, or ones that would be ideal to order with the original products.


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