Email has become the lifeline of business communication. However, increasing threats from spam, phishing scams, viruses, and more make it harder for legitimate business emails to reach recipient inboxes reliably.
This is where investing in dedicated business email hosting and website hosting pays huge dividends through enhanced deliverability. Business email hosting refers to using a professional email service tailored to enterprise needs instead of free, consumer-grade options.
What is Business Email Hosting?
Business email hosting services provide enterprises with professional-grade email tailored to their needs, as opposed to free consumer-oriented options. The hosting provider specializes in optimizing essential aspects like security, storage, deliverability, and support, thereby enabling businesses to focus resources on core operations instead of email management.
Benefits of Email Hosting for Businesses
Here is how opting for business-class email hosting improves deliverability:
- Dedicated IP Address
With consumer email services, many users share the same pool of IP addresses. If any one of them gets blacklisted for spamming, all others suffer collateral damage. Business email hosting provides dedicated IP addresses not shared by anyone else, minimizing this risk.
- Domain Authentication
Free email services cannot validate ownership of your domain. Bulk emails sent from such addresses may be sensed as phishing attempts. Email hosting partners directly with your domain name registrar to verify you as the legitimate owner. This authentication prevents false spam tagging.
- Advanced Protection Against Spam & Viruses
Email hosting services implement more advanced security like regularly updated spam blocklists, heuristic filters, greylisting, etc. This helps achieve near-100% spam detection rates without impacting the deliverability of legitimate emails.
- Email Infrastructure Monitoring
Reputable email hosting providers continuously monitor the email infrastructure, including servers, IP addresses, domain names, etc. Any potential problems, like blacklisting or suspicious activity, can be easily found and fixed before they cause problems.
- High Sender Reputation
The mail servers and IP addresses maintained by top business email hosting services have attained excellent sender reputations through years of operation. This hard-earned reputation extends to all domains hosted on the provider’s infrastructure. The benefit of this highly positive sender reputation directly translates into better inbox placement and delivery outcomes.
- Email Deliverability Consultation
You have access to deliverability experts who can review email campaigns, sender practices, and ongoing issues and provide actionable recommendations for improving email performance. This expert guidance is invaluable in maintaining the sender’s reputation.
Enhanced Productivity, Collaboration & Organization
Apart from deliverability, business email hosting also massively improves email hosting for small business productivity, organization, and collaboration capabilities compared to free email options:
- Flexible Addressing Options
You can assign addresses as per department, location, etc. Custom aliases allow the establishment of naming conventions, improving structure to internal communications.
- Shared Contacts & Calendars
Centralized access to contacts and calendars across the organization aids in decision-making and synchronizing team efforts for maximum productivity.
- Anywhere Access
Webmail and mobile app access provide the ability to seamlessly access emails around the clock from any device for quick decision-making.
- Virtually Unlimited Storage
Say goodbye to constantly monitoring mailbox size or saving attachments externally. Get as much storage as needed so emails can become part of business record archives.
- Expert Technical Support
Get access to 24/7 expert support with email hosting services for swift resolution of issues by technically trained professionals.
Business email hosting services drive significant improvements in email deliverability and business productivity. The extensive feature set specialized for enterprise needs, along with dedicated infrastructure and expert support, are well worth the investment for any high-volume business email user.